Understanding the Fashion Cycle and Its Impact on Our Lives
The #fashioncycle is a process that describes the lifespan of a fashion #trend. It begins with the introduction of a new style to the #consumer, gains mass approval, begins to decline in popularity, and is eventually superseded by the next trend.
#Fashion enthusiasts often introduce new trends, seeking to differentiate themselves from their peers and establish themselves as fashion #leaders. They demonstrate new styles, knowing that followers will soon copy them. If they don’t, they risk losing their influence.
As a trend gains popularity, it is often copied by those who are less #adventurous. It eventually makes its way to mass #production and the racks of high street fashion #brands, where it becomes widely available at a lower price point.
Fashion leaders such as #designers, brands, fashion #influencers, TV and movie stars, #models, and social media #celebrities have an enormous fan following and the capacity to influence the public who love and follow them. As the followers closely observe their favourite celebrities, they gradually become acquainted with new #silhouettes, colour palettes, cuts, #textures, shapes, and details of design and start to experiment and imagine themselves in those designs.
From the fashion #runways to the racks of high street fashion brands, a new popular style will emerge that would have gone through lots of modifications and #transformations to become more wearable and relatable for the general public. Social media plays a significant role in the #fashion cycle by accelerating the process of spreading the trend, shortening the lifespan of a trend.
The “trickle down theory” explains how a trend starts at the top and trickles down through all levels of the #social strata until it is worn by nearly everyone. Fashion changes because people like and crave what is different. Our senses require constant #stimulation to keep life interesting. People are by nature easily bored by repetition and attracted by change and what is new.
In conclusion, the fashion cycle is a #fascinating process that helps us understand the way fashion influences our lives. By understanding this cycle, we can gain #insight into the way fashion shapes our identity and the constant need for new #experiences and #sensations. Fashion is constantly evolving, and the cycle is never-ending, from the introduction of a new style to its eventual decline and replacement by the next trend.